NonTraditional Marketing Mash by Omarr Cantú

Non-Traditional Marketing Guru. Social Media Addict. Ad Man. Movie Buff. Live Music Lover. Cigar Aficionado.

Traditional Marketing is Dead. Given this is a bold statement, but it is my belief that with a growing generation of Americans that have become desensitized by the constant bombardment of media the only way to get recognized is by taking a non-traditional approach.

Non-Traditional is the future of the industry, and that's where I come in. I love non-traditional marketing and often come across many original (and not so original) ideas during my travels out in the field. The disciplines discussed will all fall under non-traditional marketing but will include event marketing, field marketing, street marketing, and of course guerrilla marketing. This is a mash of cool ideas that catch my eye that I thought would be worthy to share with you. Enjoy the mash and don't forget to wash your hands.

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Dalton Represents McDonald's at Orlando Arts & Living Expo

Dalton Agency recently gabbed their brushes and berets and participated at the Orlando Downtown Arts & Living Expo around Lake Eola. Dalton's own Mickey D's® Street Team took the streets and had a large 20'x20' set up where they represented the client Central Florida McDonald's Co-Op over the course of the two day event by distributing collateral intended to drive traffic back into the Orlando area restaurants.  The street team had plenty of guest interaction by using a McDonald's prize wheel, bean bag toss competition, Ronald McDonald meet and greet, and 20 gallons of Sugar Free Vanilla Iced Coffee Sampling! Street team member, Joe Smith, brought the experience to a new level by making the following deal with guests: If anyone sinks all three bean bags, he would do a back flip. There ended up being a lot of bean bag talent as Joe ended up completing 16 back flips for the McDonald's brand! 

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On The Road Again...

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Boba Fett Enjoying a McCafé

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