NonTraditional Marketing Mash by Omarr Cantú

Non-Traditional Marketing Guru. Social Media Addict. Ad Man. Movie Buff. Live Music Lover. Cigar Aficionado.

Traditional Marketing is Dead. Given this is a bold statement, but it is my belief that with a growing generation of Americans that have become desensitized by the constant bombardment of media the only way to get recognized is by taking a non-traditional approach.

Non-Traditional is the future of the industry, and that's where I come in. I love non-traditional marketing and often come across many original (and not so original) ideas during my travels out in the field. The disciplines discussed will all fall under non-traditional marketing but will include event marketing, field marketing, street marketing, and of course guerrilla marketing. This is a mash of cool ideas that catch my eye that I thought would be worthy to share with you. Enjoy the mash and don't forget to wash your hands.

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Army Experiential Marketing shows up again!

At the Deutschen Pfest in Pflugerville with an awesome set up!

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Charley's Steakhouse Party Bus

Charley's Steakhouse is known in Florida for their amazing aged steaks, daunting wine selection, and some darn good brews. Now they've upped their game to include a swanky party bus so their clientele can enjoy their brand on the go. Complete with golf clubhouse style luxuries such as custom laid wooden details, crocodile leather seats, big screens and memorabilia clad walls, this mobile marketing machine boasts a huge light up Charley's sign along the side so that everyone can see it coming. I ran into this custom branding tool while it was having several new flat screens being installed at a local fabrication shop. Looking good Charley, looking real good. 

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On The Road Again...

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U.S. Marines Simple, Effective Creative

http://mail.google.com/mail/?ui=2&ik=e081102cfc&view=att&th=12639369214ddcfa&attid=0.1&disp=inline&zw

http://mail.google.com/mail/?ui=2&ik=e081102cfc&view=att&th=1263938c403c7f0a&attid=0.1&disp=inline&zw

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This simple design at the Orlando MLK Day Festival. This simple design of gold printed vinyl on the red painted trailer coincides with the slogan "The Few, The Proud." It's sharp and to the point.