NonTraditional Marketing Mash by Omarr Cantú http://omarrcantu.posterous.com When your brand becomes an experience, it becomes a reality. posterous.com Fri, 26 Feb 2010 16:35:36 -0800 Charley's Steakhouse Party Bus http://omarrcantu.posterous.com/charleys-steakhouse-party-bus http://omarrcantu.posterous.com/charleys-steakhouse-party-bus
Charley's Steakhouse is known in Florida for their amazing aged steaks, daunting wine selection, and some darn good brews. Now they've upped their game to include a swanky party bus so their clientele can enjoy their brand on the go. Complete with golf clubhouse style luxuries such as custom laid wooden details, crocodile leather seats, big screens and memorabilia clad walls, this mobile marketing machine boasts a huge light up Charley's sign along the side so that everyone can see it coming. I ran into this custom branding tool while it was having several new flat screens being installed at a local fabrication shop. Looking good Charley, looking real good. 

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Wed, 24 Feb 2010 13:26:25 -0800 Dalton Represents McDonald's at Orlando Arts & Living Expo http://omarrcantu.posterous.com/dalton-represents-mcdonalds-at-orlando-arts-a http://omarrcantu.posterous.com/dalton-represents-mcdonalds-at-orlando-arts-a
Dalton Agency recently gabbed their brushes and berets and participated at the Orlando Downtown Arts & Living Expo around Lake Eola. Dalton's own Mickey D's® Street Team took the streets and had a large 20'x20' set up where they represented the client Central Florida McDonald's Co-Op over the course of the two day event by distributing collateral intended to drive traffic back into the Orlando area restaurants.  The street team had plenty of guest interaction by using a McDonald's prize wheel, bean bag toss competition, Ronald McDonald meet and greet, and 20 gallons of Sugar Free Vanilla Iced Coffee Sampling! Street team member, Joe Smith, brought the experience to a new level by making the following deal with guests: If anyone sinks all three bean bags, he would do a back flip. There ended up being a lot of bean bag talent as Joe ended up completing 16 back flips for the McDonald's brand! 

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Wed, 24 Feb 2010 13:07:42 -0800 On The Road Again... http://omarrcantu.posterous.com/on-the-road-again-130 http://omarrcantu.posterous.com/on-the-road-again-130
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Sat, 20 Feb 2010 11:46:52 -0800 Geico Branding http://omarrcantu.posterous.com/geico-branding http://omarrcantu.posterous.com/geico-branding
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Mon, 15 Feb 2010 07:53:00 -0800 Wings to the Masses: Pluckers Wing Bar Mobile Kitchen http://omarrcantu.posterous.com/wings-to-the-masses-pluckers-wing-bar-mobile http://omarrcantu.posterous.com/wings-to-the-masses-pluckers-wing-bar-mobile
It is always important to be cognizant of what other brands are doing around you. Notice and take note.  While picking up wings for a Super Bowl party while in Austin, Texas, I noticed that Pluckers Wing Bar, a local wing joint, had a 20' mobile wing joint that they would take to events throughout the region where they would sell their famous wings. The product prices are printed directly on the creative making them not only visible while the mobile unit is being used at an event, but while on road as well. The creative mirrors its online branding as well which is plus for brand consistency. This mobile money maker is a great example of taking your brand on the road,  getting creative, and becoming experiential.

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