NonTraditional Marketing Mash by Omarr Cantú http://omarrcantu.posterous.com When your brand becomes an experience, it becomes a reality. posterous.com Wed, 24 Feb 2010 13:26:25 -0800 Dalton Represents McDonald's at Orlando Arts & Living Expo http://omarrcantu.posterous.com/dalton-represents-mcdonalds-at-orlando-arts-a http://omarrcantu.posterous.com/dalton-represents-mcdonalds-at-orlando-arts-a
Dalton Agency recently gabbed their brushes and berets and participated at the Orlando Downtown Arts & Living Expo around Lake Eola. Dalton's own Mickey D's® Street Team took the streets and had a large 20'x20' set up where they represented the client Central Florida McDonald's Co-Op over the course of the two day event by distributing collateral intended to drive traffic back into the Orlando area restaurants.  The street team had plenty of guest interaction by using a McDonald's prize wheel, bean bag toss competition, Ronald McDonald meet and greet, and 20 gallons of Sugar Free Vanilla Iced Coffee Sampling! Street team member, Joe Smith, brought the experience to a new level by making the following deal with guests: If anyone sinks all three bean bags, he would do a back flip. There ended up being a lot of bean bag talent as Joe ended up completing 16 back flips for the McDonald's brand! 

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Wed, 24 Feb 2010 13:07:42 -0800 On The Road Again... http://omarrcantu.posterous.com/on-the-road-again-130 http://omarrcantu.posterous.com/on-the-road-again-130
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Sat, 20 Feb 2010 11:49:15 -0800 Boba Fett Enjoying a McCafé http://omarrcantu.posterous.com/boba-fett-enjoying-a-mccafe http://omarrcantu.posterous.com/boba-fett-enjoying-a-mccafe
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