NonTraditional Marketing Mash by Omarr Cantú http://omarrcantu.posterous.com When your brand becomes an experience, it becomes a reality. posterous.com Fri, 26 Feb 2010 16:35:36 -0800 Charley's Steakhouse Party Bus http://omarrcantu.posterous.com/charleys-steakhouse-party-bus http://omarrcantu.posterous.com/charleys-steakhouse-party-bus
Charley's Steakhouse is known in Florida for their amazing aged steaks, daunting wine selection, and some darn good brews. Now they've upped their game to include a swanky party bus so their clientele can enjoy their brand on the go. Complete with golf clubhouse style luxuries such as custom laid wooden details, crocodile leather seats, big screens and memorabilia clad walls, this mobile marketing machine boasts a huge light up Charley's sign along the side so that everyone can see it coming. I ran into this custom branding tool while it was having several new flat screens being installed at a local fabrication shop. Looking good Charley, looking real good. 

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Wed, 24 Feb 2010 13:26:25 -0800 Dalton Represents McDonald's at Orlando Arts & Living Expo http://omarrcantu.posterous.com/dalton-represents-mcdonalds-at-orlando-arts-a http://omarrcantu.posterous.com/dalton-represents-mcdonalds-at-orlando-arts-a
Dalton Agency recently gabbed their brushes and berets and participated at the Orlando Downtown Arts & Living Expo around Lake Eola. Dalton's own Mickey D's® Street Team took the streets and had a large 20'x20' set up where they represented the client Central Florida McDonald's Co-Op over the course of the two day event by distributing collateral intended to drive traffic back into the Orlando area restaurants.  The street team had plenty of guest interaction by using a McDonald's prize wheel, bean bag toss competition, Ronald McDonald meet and greet, and 20 gallons of Sugar Free Vanilla Iced Coffee Sampling! Street team member, Joe Smith, brought the experience to a new level by making the following deal with guests: If anyone sinks all three bean bags, he would do a back flip. There ended up being a lot of bean bag talent as Joe ended up completing 16 back flips for the McDonald's brand! 

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Wed, 24 Feb 2010 13:07:42 -0800 On The Road Again... http://omarrcantu.posterous.com/on-the-road-again-130 http://omarrcantu.posterous.com/on-the-road-again-130
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Mon, 22 Feb 2010 20:24:00 -0800 Artist Michelle Mardis at Orlando Arts & Living Expo http://omarrcantu.posterous.com/artist-michelle-mardis-at-orlando-arts-and-li http://omarrcantu.posterous.com/artist-michelle-mardis-at-orlando-arts-and-li
One of my favorite things about my profession, field marketing, is having the opportunity to meet so many unique and interesting individuals. Along the way, I have had the distinct opportunity to gain exposure to athletes, politicians, celebrities, and artists. Recently while at the Orlando Downtown Arts & Living Expo around Downtown Lake Eola, I encountered an artist whose creations upon canvas I have truly become infatuated with. Her name is Michelle Mardis, an artist originally from my home state of Texas, but currently resides in the small town of Tarpon Springs, Florida.

Michelle's work, filled with insight, perspective, and colors that captivate the imagination, seem to capture a moment in time as seen through a colored prism. Her work is at times even hypnotic as you can discover minute details the longer you stare at the piece. Michelle is such a wonderful, down to earth individual who I quickly felt comfortable with and almost instantly became friends with. Being the lover of Blues Music that I am, by the end of the show I invested in a print of legendary musician Muddy Waters that seemed to capture the contrast of his personal and professional soul and adventures.  I encourage you to become acclimated with her work, you wont regret it. You can visit her website or even follow her on Twitter or Facebook

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Sat, 20 Feb 2010 11:49:15 -0800 Boba Fett Enjoying a McCafé http://omarrcantu.posterous.com/boba-fett-enjoying-a-mccafe http://omarrcantu.posterous.com/boba-fett-enjoying-a-mccafe
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Sat, 20 Feb 2010 11:46:52 -0800 Geico Branding http://omarrcantu.posterous.com/geico-branding http://omarrcantu.posterous.com/geico-branding
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