NonTraditional Marketing Mash by Omarr Cantú http://omarrcantu.posterous.com When your brand becomes an experience, it becomes a reality. posterous.com Sat, 29 May 2010 23:42:22 -0700 State Farm Experiential Marketing at Whataburger Field - Corpus Christi http://omarrcantu.posterous.com/state-farm-experiential-marketing-at-whatabur http://omarrcantu.posterous.com/state-farm-experiential-marketing-at-whatabur
During my travels while doing a little street marketing in South Texas at the Corpus Christi Hooks game at Whataburger Field I came across a nice little experiential set up for a local branch of State Farm Insurance. This was not a corporate experiential set up, but a co-op style of set up, most likely sponsored by several different State Farm agents.  It was an effective little set up and overall did a great job of branding their entrance sponsorship at the Hooks Game. As you can see there was quite a bit of activity around the 20'x20' space. There were several other brands at the event including Freebirds World Burrito and Got Milk that was executed by New Jersey experiential marketing giant Synergy Events

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