NonTraditional Marketing Mash by Omarr Cantú http://omarrcantu.posterous.com When your brand becomes an experience, it becomes a reality. posterous.com Thu, 15 Jul 2010 14:54:51 -0700 Branding: Two Very Different Brands with the Same Name. http://omarrcantu.posterous.com/branding-two-very-different-brands-with-the-s http://omarrcantu.posterous.com/branding-two-very-different-brands-with-the-s
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Freebirds World Burrito
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Thu, 15 Jul 2010 14:37:49 -0700 Freebirds Field Marketing Wakes Up the the Sleepy Town of Killeen! http://omarrcantu.posterous.com/freebirds-field-marketing-wakes-up-the-the-sl http://omarrcantu.posterous.com/freebirds-field-marketing-wakes-up-the-the-sl

Freebirds Field Marketing Wakes Up the the Sleepy Town of Killeen!

Freebirds World Burrito
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Tue, 11 May 2010 22:11:00 -0700 In A San Antonio Hotel, the Disney Branding still haunts me. http://omarrcantu.posterous.com/in-a-san-antonio-hotel-disney-branding-still http://omarrcantu.posterous.com/in-a-san-antonio-hotel-disney-branding-still

These pens are everywhere!

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Wed, 17 Mar 2010 06:58:00 -0700 Brand Loyalty: Freebirds World Burrito Has It's Share of Fanatics http://omarrcantu.posterous.com/now-thats-freebrds-brand-loyalty http://omarrcantu.posterous.com/now-thats-freebrds-brand-loyalty

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Freeb!irds World Burrito
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Fri, 26 Feb 2010 16:35:36 -0800 Charley's Steakhouse Party Bus http://omarrcantu.posterous.com/charleys-steakhouse-party-bus http://omarrcantu.posterous.com/charleys-steakhouse-party-bus
Charley's Steakhouse is known in Florida for their amazing aged steaks, daunting wine selection, and some darn good brews. Now they've upped their game to include a swanky party bus so their clientele can enjoy their brand on the go. Complete with golf clubhouse style luxuries such as custom laid wooden details, crocodile leather seats, big screens and memorabilia clad walls, this mobile marketing machine boasts a huge light up Charley's sign along the side so that everyone can see it coming. I ran into this custom branding tool while it was having several new flat screens being installed at a local fabrication shop. Looking good Charley, looking real good. 

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Wed, 24 Feb 2010 13:26:25 -0800 Dalton Represents McDonald's at Orlando Arts & Living Expo http://omarrcantu.posterous.com/dalton-represents-mcdonalds-at-orlando-arts-a http://omarrcantu.posterous.com/dalton-represents-mcdonalds-at-orlando-arts-a
Dalton Agency recently gabbed their brushes and berets and participated at the Orlando Downtown Arts & Living Expo around Lake Eola. Dalton's own Mickey D's® Street Team took the streets and had a large 20'x20' set up where they represented the client Central Florida McDonald's Co-Op over the course of the two day event by distributing collateral intended to drive traffic back into the Orlando area restaurants.  The street team had plenty of guest interaction by using a McDonald's prize wheel, bean bag toss competition, Ronald McDonald meet and greet, and 20 gallons of Sugar Free Vanilla Iced Coffee Sampling! Street team member, Joe Smith, brought the experience to a new level by making the following deal with guests: If anyone sinks all three bean bags, he would do a back flip. There ended up being a lot of bean bag talent as Joe ended up completing 16 back flips for the McDonald's brand! 

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Wed, 17 Feb 2010 19:26:00 -0800 Dominos Reinvents Its Brand with New Ingredients, Look, and Online Presence http://omarrcantu.posterous.com/dominos-reinvents-its-brand-with-new-ingredie http://omarrcantu.posterous.com/dominos-reinvents-its-brand-with-new-ingredie
Dominos has completely changed its look from the literally the crust up. After failing at delivering a pizza that appealed to a consumer whose tastes have matured, Dominos took a completely new approach to invent its brand: honesty. They came out and blatantly said that they know that the average consumer deems their product to below par, and instead of redesigning their marketing strategy to boost their existing product, they went to the drawing board and re-engineered their product and supported it with media.

Me knowing the power ot advertising and being the skeptic that I normally am, I suggested that my office give the new product a try. To say the least, we were all stunned with the newly designed website that not only tells the consumer exactly where their product is in the kitchen (dough, ingredients, firing, boxing it up, etc) but the name of the employee that was creating the pie, and to the minute on the estimated delivery time. When the pizza came to the door, the delivery man was very cordial and the first thing that I noticed was the actual weight of the pizza. This thing was heavy! Loaded with quality ingredients, the smell was intoxicating. When we tried it, we were mesmerized. This really was a new product that they were pushing.

A completely revamped brand that is supported with up front, honest, "I'm Sorry Our Pizza Sucked" advertising which is more than commendable. Some have criticized this approach saying that Dominos is too honest, but I strongly feel that this was the best approach the brand could have taken by taking the term "re-brand" seriously. Other blog posts can be seen on the ballsy Dominos website PizzaTurnAround.com.  Dominos has even done a great job at interacting with the consumer via Twitter @Dominos and Facebook.

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