Pocket Wireless' Tasteless World Cup Campaign: Over the Edge?

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Pocket Wireless, a prepaid wireless company whose primary demographic are people that cannot afford the "regular" carriers and has special rates to Mexico and other South American countries, has gone with a national campaign complete with TV, Outdoor, Point of Purchase, and Radio to 'help' promote the World Cup Vacation drawing by using the most stereotypical characters as icons. I will let you be the judge.