Look! It's Godzilla! Wait, No its Hyundai's World Cup Vuvuzela.
Hyundai kicked it up big time this year at the 2010 World Cup with of the craziest, zaniest, most in-genius out-of-the box experiential scheme ever. Knowing the popularity of the vuvuzela, those annoying horns World Cup fans from around the globe have been using at each game, Hyundai took it a step further and "sponsored" the largest one around. Hyundai of course did this to help ad a certain flare to the event (as if the World Cup really needed it). Nothing wrong with taking over with a giant vuvuzela to get noticed! Props Hyundai for kicking experiential up a size, or 100x the size. After all the name of the marketing game is to get noticed.


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