NonTraditional Marketing Mash by Omarr Cantú

Non-Traditional Marketing Guru. Social Media Addict. Ad Man. Movie Buff. Live Music Lover. Cigar Aficionado.

Traditional Marketing is Dead. Given this is a bold statement, but it is my belief that with a growing generation of Americans that have become desensitized by the constant bombardment of media the only way to get recognized is by taking a non-traditional approach.

Non-Traditional is the future of the industry, and that's where I come in. I love non-traditional marketing and often come across many original (and not so original) ideas during my travels out in the field. The disciplines discussed will all fall under non-traditional marketing but will include event marketing, field marketing, street marketing, and of course guerrilla marketing. This is a mash of cool ideas that catch my eye that I thought would be worthy to share with you. Enjoy the mash and don't forget to wash your hands.

Follow omarrcantu on Twitter

SponsoredTweets referral badge

U.S. Marines Simple, Effective Creative

http://mail.google.com/mail/?ui=2&ik=e081102cfc&view=att&th=12639369214ddcfa&attid=0.1&disp=inline&zw

http://mail.google.com/mail/?ui=2&ik=e081102cfc&view=att&th=1263938c403c7f0a&attid=0.1&disp=inline&zw

Photo

This simple design at the Orlando MLK Day Festival. This simple design of gold printed vinyl on the red painted trailer coincides with the slogan "The Few, The Proud." It's sharp and to the point.

Captain Hook Takes A Gun Thrown to The Face

Old Lucky Strike Gas Station Branding

Photo

What happened to the good old days of advertising where gas station encouraged patrons to strike a match at their establishments?! This was a really cool ad that I saw at an abandoned gas station on Highway 21 in Texas. If only it could tell us stories of what it has seen over the years.

Texas Longhorn's Branding on the run

Photo

Even though I graduated from Texas A&M and am the arch nemisis of this team, I can still recognize great impactful creative that is being used in non-traditional way. Great job Texas University!