NonTraditional Marketing Mash by Omarr Cantú

Non-Traditional Marketing Guru. Social Media Addict. Ad Man. Movie Buff. Live Music Lover. Cigar Aficionado.

Traditional Marketing is Dead. Given this is a bold statement, but it is my belief that with a growing generation of Americans that have become desensitized by the constant bombardment of media the only way to get recognized is by taking a non-traditional approach.

Non-Traditional is the future of the industry, and that's where I come in. I love non-traditional marketing and often come across many original (and not so original) ideas during my travels out in the field. The disciplines discussed will all fall under non-traditional marketing but will include event marketing, field marketing, street marketing, and of course guerrilla marketing. This is a mash of cool ideas that catch my eye that I thought would be worthy to share with you. Enjoy the mash and don't forget to wash your hands.

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Blue Cross Blue Shield's Unhealthy Generator

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Insurance giant Blue Cross Blue Shield had some very serious powers supply problems at an Orlando event this past weekend. Don't worry though, the black smoke wasnt teir attempt to scare consumers into signing up due to the steady accumulation of smog, their on board generator failed!

My Posterous Got Discovered by Google Alerts!

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How awesome is that!?

McDonald's Street Team: Mickey D's(R) Ice Breakerz Break Dancing Crew

McDonald's Street Team Had Big Impact at ZoraFest! in Orlando, FL

The Mickey D's® Street Team hit the road again this past weekend had had a big impact on the little town of Eatonville, FL.  This town boasts a rich history as the first historically Black community in the United States and one time home of the events namesake African-American rights activist and author Zora Neal Hurston.

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