NonTraditional Marketing Mash by Omarr Cantú

Non-Traditional Marketing Guru. Social Media Addict. Ad Man. Movie Buff. Live Music Lover. Cigar Aficionado.

Traditional Marketing is Dead. Given this is a bold statement, but it is my belief that with a growing generation of Americans that have become desensitized by the constant bombardment of media the only way to get recognized is by taking a non-traditional approach.

Non-Traditional is the future of the industry, and that's where I come in. I love non-traditional marketing and often come across many original (and not so original) ideas during my travels out in the field. The disciplines discussed will all fall under non-traditional marketing but will include event marketing, field marketing, street marketing, and of course guerrilla marketing. This is a mash of cool ideas that catch my eye that I thought would be worthy to share with you. Enjoy the mash and don't forget to wash your hands.

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Nothing Says 'I Love You' Like MEAT

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Sauce Boss Sings The Blues Live!

https://mail.google.com/mail/?ui=2&ik=e081102cfc&view=att&th=126d38cf64d58051&attid=0.1&disp=inline&zw

https://mail.google.com/mail/?ui=2&ik=e081102cfc&view=att&th=126d38a69f8f3946&attid=0.1&disp=inline&zw  

Wow what concert and best if all it was in the intimate dive bar setting at McWells Pub in Orlando, FL. This was the second time I've seen this blues chef and both times had a riot. He makes a pot of gumbo by introducing a new ingredient with every song. SauceBoss.com

Little Debbie Hits The Road, Giving Away Cars and Cupcakes - momentumaustralia's posterous

Wow! Check out what Momentum Australia did for Little Debbie. What an awesome experiential concept! If this isnt bridging the gap to the consumer by personifying the brand, I dont know what is!

McDonald's Frappé Mobile: Phase 1 Complete!

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Experiential marketing is crucial to successfully creating brand loyalty. By creating that emotional bridge with the consumer, the product becomes one that that consumer can trust.