NonTraditional Marketing Mash by Omarr Cantú

Non-Traditional Marketing Guru. Social Media Addict. Ad Man. Movie Buff. Live Music Lover. Cigar Aficionado.

Traditional Marketing is Dead. Given this is a bold statement, but it is my belief that with a growing generation of Americans that have become desensitized by the constant bombardment of media the only way to get recognized is by taking a non-traditional approach.

Non-Traditional is the future of the industry, and that's where I come in. I love non-traditional marketing and often come across many original (and not so original) ideas during my travels out in the field. The disciplines discussed will all fall under non-traditional marketing but will include event marketing, field marketing, street marketing, and of course guerrilla marketing. This is a mash of cool ideas that catch my eye that I thought would be worthy to share with you. Enjoy the mash and don't forget to wash your hands.

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Wings to the Masses: Pluckers Wing Bar Mobile Kitchen

It is always important to be cognizant of what other brands are doing around you. Notice and take note.  While picking up wings for a Super Bowl party while in Austin, Texas, I noticed that Pluckers Wing Bar, a local wing joint, had a 20' mobile wing joint that they would take to events throughout the region where they would sell their famous wings. The product prices are printed directly on the creative making them not only visible while the mobile unit is being used at an event, but while on road as well. The creative mirrors its online branding as well which is plus for brand consistency. This mobile money maker is a great example of taking your brand on the road,  getting creative, and becoming experiential.

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