NonTraditional Marketing Mash by Omarr Cantú

Non-Traditional Marketing Guru. Social Media Addict. Ad Man. Movie Buff. Live Music Lover. Cigar Aficionado.

Traditional Marketing is Dead. Given this is a bold statement, but it is my belief that with a growing generation of Americans that have become desensitized by the constant bombardment of media the only way to get recognized is by taking a non-traditional approach.

Non-Traditional is the future of the industry, and that's where I come in. I love non-traditional marketing and often come across many original (and not so original) ideas during my travels out in the field. The disciplines discussed will all fall under non-traditional marketing but will include event marketing, field marketing, street marketing, and of course guerrilla marketing. This is a mash of cool ideas that catch my eye that I thought would be worthy to share with you. Enjoy the mash and don't forget to wash your hands.

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The Red Bull Beast Promo Vehicle

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Brand Loyalty: Freebirds World Burrito Has It's Share of Fanatics

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Freeb!irds World Burrito
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Waffle Gouse Has A Value Menu?!?

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Now I REALLY know we are in a recession!!!

Mobile Frappé(R) Unit Finally Completed for Dalton Agency & McDonald's(R)

FINALLY, six weeks after the initial conception, the mobile McDonald's Frappé unit is completed and ready to hit the road to take the blended ice and coffee indulgence to the masses at various special events throughout Florida and Georgia.  I had the opportunity to take this concept from start to finish by working with various local Central Florida fabricators such as, Wheel-A-Way Trailers in Edgewater, FL, S&L Metal Fabrication, Media 1 and Wrap This, Ink in Orlando, FL.  Media 1 was actually recently featured for their exceptional work in the Orlando Business Journal. All of our vendors did an exceptional job in the fabrication and production. Outside graphics were laid out by the Dalton Agency creative team. 

Inside you will see a custom electrical, pneumatic, and water system to run the authentic McDonald's Frappé machine, Beverage Air fridge, and Scottsman 400 pound ice maker to sample 8oz McDonald's Gold Standard Frappé samples. Be on the look out for this bright and shiny treat truck! 

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