NonTraditional Marketing Mash by Omarr Cantú

Non-Traditional Marketing Guru. Social Media Addict. Ad Man. Movie Buff. Live Music Lover. Cigar Aficionado.

Traditional Marketing is Dead. Given this is a bold statement, but it is my belief that with a growing generation of Americans that have become desensitized by the constant bombardment of media the only way to get recognized is by taking a non-traditional approach.

Non-Traditional is the future of the industry, and that's where I come in. I love non-traditional marketing and often come across many original (and not so original) ideas during my travels out in the field. The disciplines discussed will all fall under non-traditional marketing but will include event marketing, field marketing, street marketing, and of course guerrilla marketing. This is a mash of cool ideas that catch my eye that I thought would be worthy to share with you. Enjoy the mash and don't forget to wash your hands.

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Land 'O Lakes Half and Half Set up at The Deep Ellum Arts Festival

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Folger's Coffee At The Deep Ellum Arts Festival

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Folger's capitalizes on the fact that artists and musicians LOVE their coffee. They had a great setup, friendly crew and free coffee!

Freebirds Flight Crew at Eisenberg's Skate Park

The Freebirds Street Team turned some heads at the nationally famous skaters Mecca yesterday by sharing stories of our rock and roll inspired theme, our rockin' custom burritos, and a few backwards F's.

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Freebirds World Burrito
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Freebirds World Burrito Experiential Marketing - Allen TX

Guerrila marketing proved very successful as the Freebirds Flight Crew as they took to the streets in Libby the '72 VW Bus and ambushed local businesses with a burrito bomb of flavor! 3/31/10 will be the grand opening at 190 E Stacy Rd in Allen Tx.

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Freeb!irds World Burrito
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