NonTraditional Marketing Mash by Omarr Cantú

Non-Traditional Marketing Guru. Social Media Addict. Ad Man. Movie Buff. Live Music Lover. Cigar Aficionado.

Traditional Marketing is Dead. Given this is a bold statement, but it is my belief that with a growing generation of Americans that have become desensitized by the constant bombardment of media the only way to get recognized is by taking a non-traditional approach.

Non-Traditional is the future of the industry, and that's where I come in. I love non-traditional marketing and often come across many original (and not so original) ideas during my travels out in the field. The disciplines discussed will all fall under non-traditional marketing but will include event marketing, field marketing, street marketing, and of course guerrilla marketing. This is a mash of cool ideas that catch my eye that I thought would be worthy to share with you. Enjoy the mash and don't forget to wash your hands.

Follow omarrcantu on Twitter

SponsoredTweets referral badge

My Fancy Sponzai.com T-Shirt from IzeaFest 2010

Photo

I finally signed up for Sponzai, one of Izea's newest creations that allows the blogger to "sell" a blog post to any brand willing to pay for it. It is similar to several of Izea's previous innovations such as the original PayPerPost concept, but instead of pre-paid posts that are created by the brand. This pairs the blogger and the brand together dependent on what the actual blog is about. This is of course to gain a much more targeted audience for a particular brand. Dragon Blogger did a great job of describing the program. I mean you wouldn't want to have a man blogging about how much he enjoys Parent's Choice Baby Formula, would you? 

Ginger anodyne clears the palate

Media_httpblogragingt_acyzf

Look! It's Godzilla! Wait, No its Hyundai's World Cup Vuvuzela.

 
Hyundai kicked it up big time this year at the 2010 World Cup with of the craziest, zaniest, most in-genius out-of-the box experiential scheme ever. Knowing the popularity of the vuvuzela, those annoying horns World Cup fans from around the globe have been using at each game, Hyundai took it a step further and "sponsored" the largest one around.  Hyundai of course did this to help ad a certain flare to the event (as if the World Cup really needed it). Nothing wrong with taking over with a giant vuvuzela to get noticed! Props Hyundai for kicking experiential up a size, or 100x the size. After all the name of the marketing game is to get noticed.

Ultimate in Experiential Marketing: XBOX Kinect World Introduction

Ilme3cirque01
On Sunday, June 13, 2010, the eve of the world premier of XBOX's revolutionary gaming product Kinect, Microsoft not only took the introduction of any gaming product to a new level, but took experiential marketing to a level never before seen in the industry. 

Kinect is a new technology that was originally introduced a year ago by Steven Speilberg as Project Natal as a technology that would essentially make the hand held gaming controller obsolete by making the human body the only controller for the XBOX 360. This is a huge breakthrough and one ups Nintendo Wii by opening the doors for body expression in the industry.  
 
Download the Complete XBOX E3 Experience as seen on XBOX LIVE.
 
Click here to download:
KINECT_Experience_ImaginedByCirqueDuSoleil (1).wmv (23.96 MB)
 
For the Kinect World Premier in Los Angeles, a premier that would shame any red carpet event with the amount of A-list celebrities in attendance, Microsoft partnered up with the leaders of body expression, world re-known, Cirque du Soleil to exemplify what it would be like when the boundaries become blurred and the one thing that limits the gamer, the controller, is taken out of  the picture. It is a wonderful theatrical demonstration that uses experiential marketing to bridge the gap between the user and the brand. 

"Along with a 76-person strong cast of dancers, musicians, acrobats, and clowns, show goers were treated to a dazzling setup featuring 25-foot-high projection screens totaling more than a football field in length, a gigantic 9-foot-tall elephant puppet housing projection screens and two artists, and a 40-foot-diameter steel structure that rotates on its axis and weighs as much as 25 VW Beetles."

A few things to keep in mind when watching the XBOX world premier:
  • A "holding area is used as attendees come into the entrance area. This makes the attendee "enter" the event as they would at a red carpet event. Many celebrities were invited as seen here in this XBOX Red Carpet Interview such as Jack Osborne, Billy Crystal, and Rita Wilson.
  • The event's production actually begins outside with a teaser performance which is symbolic of what gaming once was. It invites the attendee into a new world, a pivotal point in the industry and overall gaming experience. 
  • Once through the holding area, the attendee then is sent to prepping area where they must get dressed with the white cloak making them an integral part of the event instead of just an attendee. One attendee did a great job of capturing the XBOX event from the ground level. This bridges the gap and becomes symbolic of Kinect's ability to engulf the gamer in a completely new world, a world where the gamer is the controller. 
  • There is a fake child and fake family that is integrated with all the other attendees. These Cirque players come out of the ranks of the attendees, and become part of the show which makes all the other attendees feel as if though anyone, any of the attendees or users at home could be summoned to break the barrier of the conventional gaming controller. 

Street Marketing: The Newest Addition To the Freebirds Fleet

(download)

Freebirds World Burrito
Follow us on Twitter @Freebirds_wb