One Country Bumpkin's Attempt at Advertising
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Non-Traditional Marketing Guru. Social Media Addict. Ad Man. Movie Buff. Live Music Lover. Cigar Aficionado.
Traditional Marketing is Dead. Given this is a bold statement, but it is my belief that with a growing generation of Americans that have become desensitized by the constant bombardment of media the only way to get recognized is by taking a non-traditional approach.
Non-Traditional is the future of the industry, and that's where I come in. I love non-traditional marketing and often come across many original (and not so original) ideas during my travels out in the field. The disciplines discussed will all fall under non-traditional marketing but will include event marketing, field marketing, street marketing, and of course guerrilla marketing. This is a mash of cool ideas that catch my eye that I thought would be worthy to share with you. Enjoy the mash and don't forget to wash your hands.
While doing some guerrilla marketing at the Ford Operation Drive One experience at Fort Hood, I had the distinct pleasure of being punched in the face by former pro-wrestler Bill Goldberg.
Overall this was on of the most impressive experiential set ups I have ever seen with over 4 semi trucks full of equipment, multiple stages and a Ford Mustang car show. The piece de resistance being Bill Goldberg's mammoth of a machine, his 1970 Lawman. When fired up, this thing deafens the crowd so much so that I tried to talk over the motor and couldn't hear myself! This particular car is truly one of a kind. Goldberg purchased this chapter of Ford history in a 2003 Barrett-Jackson auction. There were only 3 made to take overseas on a USO trip to Vietnam to boost the ailing American troop's morale. I heard it was recently appraised at $1.6 million.
This really caught my eye. Chili's is capitalizing on geo-targeted non-traditional marketing by offering the consumer free chips and salsa on every check in. It's a very simple, cost effective initiative, but it works.
While in Killeen, Texas doing some street marketing, we found ourselves working our way into Fort Hood for the Ford Operation Drive One for some guerrilla marketing. While there I was very impressed by a non-traditional marketing initiative that was done by a local dealership, AutoMax. They did a really great job partnering with Fort Hood with the donation of this complimentary Wounded Warrior Shuttle. Please notice the wonderful creative and wrap job that is done using an ultra high resolution. You can even see the fingerprints on the soldiers saluted hand.