NonTraditional Marketing Mash by Omarr Cantú

Non-Traditional Marketing Guru. Social Media Addict. Ad Man. Movie Buff. Live Music Lover. Cigar Aficionado.

Traditional Marketing is Dead. Given this is a bold statement, but it is my belief that with a growing generation of Americans that have become desensitized by the constant bombardment of media the only way to get recognized is by taking a non-traditional approach.

Non-Traditional is the future of the industry, and that's where I come in. I love non-traditional marketing and often come across many original (and not so original) ideas during my travels out in the field. The disciplines discussed will all fall under non-traditional marketing but will include event marketing, field marketing, street marketing, and of course guerrilla marketing. This is a mash of cool ideas that catch my eye that I thought would be worthy to share with you. Enjoy the mash and don't forget to wash your hands.

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Interview with Austin Based Eatery: Torchy's Tacos

Torchy's Tacos

So it has been a while since I have posted. Sorry. I was laid off by last company (who I will not name since I am contemplating writing a post about them soon). Really didnt have much to share since I have been at home preoccupied with the job hunt.  I did want to share some great things about one of the companies that I am meeting with in the near future: Torchy's Tacos.

Torchy's Tacos is truly an Austin local favorite. The "not your average" taco joint was created several years ago under the idea that all the fresh ingredients and bold flavors of the gourmet taco should meld together at the first bite. I have to agree. Not knowing of this place when I first moved to Austin 6 months ago, I asked some new friends what was the best local eatery that I absolutely had to try out. Their response was, without a missing a beat, Torchy's! So of course I had to try the place. They told me that Torchy's was first started as one of those food vendors in a streamline trailer that Austin is so famous for having, but has now expanded into having several Austin locations, all of which have very distinctly decorated decor. The Taco Menu was out of this world with so many flavor combination with original and humorous entre titles like, "the Democrat, "the Ranch Hand," and of course the famous, "Dirty Sanchez."

My friends were right. Torchy's was the bomb. It was so good! I grew up in South Texas where some jalapenos will melt your face off, so I know good Tex-Mex food when I taste it. This was definitely good, tasty, fresh food, but not really Tex-Mex. Its kinda like Tex-Mex with a shot of urban gourmet and laced with, to steal from Hooter's tagline, delightfully tacky presentation. It was awesome. The restaurant interior was very clean, the service was extremely helpful, and then and there I became a fan boy.

During one of my visits to Torchy's I made acquaintance with a gentleman whom I later found out was the creator of the Torchy's brand. Bob Gentry asked to set up a meeting to discuss the company's immediate marketing needs due to recent company's expansion and growth in popularity. The company recently just expanded into the Dallas market and is planning to expand even more in the very near future.

I am really excited to have this opportunity to see the behind the taco counter meeting with this hip, expanding company. A company that seems to being doing the right thing and truly doing whats right for the taco.


Cheers,

Omarr I. Cantú
(407) 760-5544 mobile
@OmarrCantu twitter

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The Marketing Manager Search Continues...

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Omarr_I_Cantu_Resume_8_12_2010.pdf (442 KB)
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After being laid off exactly two weeks ago, I find myself getting more and more antsy. I know I have some amazing experience and talent, I just need to find a cause to channel them into. 

My ultimate goal is to find a local shop that is about make it big. I would love to lend my experience and the tips and tricks that I have learned along the way through Disney and McDonald's to help catapult that shop to the next level. I am, of course not by any means discounting all the wonderful opportunities, not to mention the seasoned experience I could absorb by working at a large national shop. Either way, I want to make a difference.

 I want to dream, manage and create. 

Cheers,

Omarr I. Cantú
(407) 760-5544 mobile
@OmarrCantu twitter

Follow Me On: Twitter, Facebook, Linkedin

Attacked By Houston Code Enforcement

Notice the Real Estate Sign Graveyard in the back of his truck!

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Freebirds Finally Bottles Their Signature 'DEATH' Sauce!

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