NonTraditional Marketing Mash by Omarr Cantú

Non-Traditional Marketing Guru. Social Media Addict. Ad Man. Movie Buff. Live Music Lover. Cigar Aficionado.

Traditional Marketing is Dead. Given this is a bold statement, but it is my belief that with a growing generation of Americans that have become desensitized by the constant bombardment of media the only way to get recognized is by taking a non-traditional approach.

Non-Traditional is the future of the industry, and that's where I come in. I love non-traditional marketing and often come across many original (and not so original) ideas during my travels out in the field. The disciplines discussed will all fall under non-traditional marketing but will include event marketing, field marketing, street marketing, and of course guerrilla marketing. This is a mash of cool ideas that catch my eye that I thought would be worthy to share with you. Enjoy the mash and don't forget to wash your hands.

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Is Walt’s Brand of Marketing the Way of the Future?

The Disney Blog, Posted on  by John Frost

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A story in the NY Times Media Decoder blog brings the good news that Disney Parks have arranged a partnership with the cranberry farm collective Ocean Spray. This will involve Disney selling Ocean Spray products, such as a co-branded Craisin package that features Chip & Dale, in the parks and hotels, and probably adding a cranberry bog display to one of the pavilions at EPCOT. I’m hoping this is in ‘The Land’ not in ‘Innoventions’. Of course, it would also work well as part of the Food & Wine festival (right next to the “I love Lucy”-esque grape stomping exhibit they should build).

The story mentions how this is part of a move among consumer marketers to “experiential marketing, which refers to efforts by brands to make themselves more tangible to consumers by venturing outside stores.” Um, Walt had that figured out when he built Disneyland. Put your brand on a Disney Imagineered attraction that echos what your company promises consumers and reflects your values in a positive way then reap the benefits of improved brand recognition and consumer loyalty.

Unfortunately, that equation fell out of favor in the 90s and 00s. Since the early 90s, the number one complaint I heard from Imagineers was the difficulty in securing sponsors willing to pay for the sorts of experiences that Disney Imagineering is uniquely suited to provide (arguably that uniqueness subsided some after WDI let go hundreds of their most talented Imagineers who then started their own companies and built other theme parks that needed sponsors).

Now consumers who are used to interacting with a brand online via social media are looking for that same sort of experience when they visit theme parks. This should play right into Disney’s hands. Companies like Ocean Spray will be forced to follow their customers into this ‘new’ experiential marketing relationship or risk losing market share. In turn Disney will find new ways to provide interactivity for brands in the parks and hotels and bring in some much needed sponsorship money to revitalize it’s world famous parks like EPCOT, Disney’s Hollywood Studios, and the Magic Kingdom.

Finally adding Craisins, which is a product I love (try them in a chicken salad with chopped walnuts and diced red onions), to the food offerings (hopefully as alternative for kids meal sides) is another way Disney can add healthy, yummy, choices to the mix. That seals the deal for me.

Cheers,

Omarr I. Cantú
(407) 760-5544 mobile
@OmarrCantu twitter

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Best pop-culture jack-o-lanterns

Posted by  Kate Rinsema to Holy Kaw!

Some people just can’t be content with two triangles and an artfully-cut tooth or two, can they? Although many are satisfied with the traditional jack-o-lantern, these overachievers bring their own brand of horror to Halloween.

Full story at Huffington Post.

 

Get chills for the holidays.

@CarlsJr Hits the Road with this Custom Mobile Kitchen

(download)
I recently saw this mobile kitchen parked outside a new Carl's Jr. location in South Austin. Having had the opportunity to construct several mobile, experiential fleets, I wanted to share the great job that Carl's Jr. Events has done on this custom truck. Notice the build out on the truck height and length. Also loved the graphics with the exhaust pipes coming out of the burger. Pretty cool concept.

Cheers,

Omarr I. Cantú
(407) 760-5544 mobile
@OmarrCantu twitter

Follow Me On: Twitter, Facebook, Linkedin

You Have to See Willis in his new movie RED!

If you get the chance, you absolutely have to see the movie RED with Bruce Willis, Morgan Freeman, and John Malcovich. It was phenomenal! http://www.youtube.com/watch?v=XGomFcV4E6E&feature=youtube_gdata_player


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OICantu@gmail.com
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