NonTraditional Marketing Mash by Omarr Cantú

Non-Traditional Marketing Guru. Social Media Addict. Ad Man. Movie Buff. Live Music Lover. Cigar Aficionado.

Traditional Marketing is Dead. Given this is a bold statement, but it is my belief that with a growing generation of Americans that have become desensitized by the constant bombardment of media the only way to get recognized is by taking a non-traditional approach.

Non-Traditional is the future of the industry, and that's where I come in. I love non-traditional marketing and often come across many original (and not so original) ideas during my travels out in the field. The disciplines discussed will all fall under non-traditional marketing but will include event marketing, field marketing, street marketing, and of course guerrilla marketing. This is a mash of cool ideas that catch my eye that I thought would be worthy to share with you. Enjoy the mash and don't forget to wash your hands.

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Photo

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XBOX Kinect is here doing a demo at this #briskbodega activation at Molotov. Great 360 engagement.

R2D2 cooler at the #briskbodega here at #sxsw. Great 360 engagement using the current Brisk campaign. #marketing #sxsw

Hanging out with fellow @latinworkers at the @briskbodega. Unofficial agency of the year party! #sxsw