NonTraditional Marketing Mash by Omarr Cantú

Non-Traditional Marketing Guru. Social Media Addict. Ad Man. Movie Buff. Live Music Lover. Cigar Aficionado.

Traditional Marketing is Dead. Given this is a bold statement, but it is my belief that with a growing generation of Americans that have become desensitized by the constant bombardment of media the only way to get recognized is by taking a non-traditional approach.

Non-Traditional is the future of the industry, and that's where I come in. I love non-traditional marketing and often come across many original (and not so original) ideas during my travels out in the field. The disciplines discussed will all fall under non-traditional marketing but will include event marketing, field marketing, street marketing, and of course guerrilla marketing. This is a mash of cool ideas that catch my eye that I thought would be worthy to share with you. Enjoy the mash and don't forget to wash your hands.

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At LatinWorks, late at night, He-man rides a Cannes Lion to defeat Boring Creative. #advertising @latinworker

Beer Marketing Gets All The Cool Retail End Caps

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Crap. Guy next me at the airport looks like Michael Douglas in Falling Down

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Does this dog look more like a WOOKIE or the Labyrinth Dog?

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My friend Ellie's dog Griffon. I cant figure out his doppelgänger. You be the judge.